In 2021 I lead a creative team to design and execute the first virtual convention for Beautycounter. The brief for the experience: Create an engaging event on a virtual platform that drives sales and adoption. The brief for the creative: Saul Bass meets “Beauty.”

The creative involved theme development, story arc development, motion graphics, broadcast assets, sound design, and the creation of a cohesive attendee experience on a virtual platform for 10,000+ attendees.